Insights

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Notion Growth Breakdown: How a Note-Taking App Grew to 100M Users

Notion didn't grow through hacks or sales teams—it built three self-reinforcing flywheels: product-led growth, a template economy, and community, turning users into a compounding growth engine.

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Sophie Dubois
Strategy
June 17, 2026
Latest insights

The thinking behind the work

Strategy
July 17, 2026

Stop Building Startups Backwards: 10 Lessons Every Founder Should Know Before Writing a Line of Code

Most startups fail not from lack of talent, but from solving problems in the wrong order. These 10 lessons reframe how founders should think before building anything at all.

Mark Elliot
Industry
July 10, 2026

Hashnote's Growth Playbook: How a No-Airdrop RWA Project Became Circle's Key Acquisition

Hashnote reached billions in AUM without airdrops or token incentives—by turning USYC into on-chain cash management infrastructure, not just a yield product, until Circle took notice.

Lena Hart
Strategy
July 3, 2026

The Anti-Giant Playbook: 5 Scaling Lessons from JumpCloud CEO Rajat Bhargava

JumpCloud CEO Rajat Bhargava scaled to 1,000+ employees across 20 countries. His playbook: exploit incumbent complacency, build independent governance, and go remote-first from day one.

James Calloway
Industry
June 26, 2026

Plume Network Growth Breakdown: The Ecosystem Evolution of an RWA Chain

Plume Network isn't just tokenizing real-world assets—it's building a DeFi operating system around them. Here's how its RWAfi flywheel connects institutions, yield, and crypto-native users.

Mark Elliot
Strategy
June 17, 2026

Notion Growth Breakdown: How a Note-Taking App Grew to 100M Users

Notion didn't grow through hacks or sales teams—it built three self-reinforcing flywheels: product-led growth, a template economy, and community, turning users into a compounding growth engine.

Sophie Dubois
Industry
June 19, 2026

How Dropbox and Duolingo Stopped Chasing Hype and Engineered Real Growth From Human Data

How Dropbox and Duolingo ditched marketing hype and grew explosively by watching real users, fixing onboarding friction, and engineering growth from human behavior—not ad spend.

James Calloway
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Podcasts, interviews and media

Fireside Chat with Wesley Xia: Future of Web 3.0, Blockchain, and Metaverse - Wesley Xia, Pat Yiu

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Podcast

2022 Blockchain Outlook and the Future of Centralized Exchanges

Wesley Xia, joins the podcast to talk about the state of blockchain today AND the outlook for the future. We talk web3, Layer-1s, memecoins, centralized exchanges, NFTs, and what to expect through the rest of 2022. Huobi is a leading cryptocurrency exchange platform.

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Build beyond the current cycle

Markets move. Interfaces evolve. Incentives shift. What endures is structure. If your ambition extends past momentum,

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